#College for creative studies driver
#College for creative studies full

“It’s no longer one-size-fits, all and we’ve already started moving that way with the current F-Series,” Smithbauer notes. “Aroma therapy is so popular now for its healing, calming effects, so why not make it available in cars, where people spend more and more of the time?”, she says.ĭesign flexibility is increasingly important because of a growing customer demand for both niche vehicles or mainstream products easily tailored to their individual lifestyles. Personalized interior touches include the planters in Hong Yeo’s Lincoln luxury coupe and the aroma therapy feature on Ware’s variation of Ford’s Th!nk brand neighborhood electric vehicle.

#College for creative studies driver

Another, a Ford rally coupe, positions four seats in a diamond array, with the driver alone in front, flanked by two second-row seats, and a single rear-facing 'tail gunner' seat. Most interiors feature configurable seating arrangements, including one with all four seats supported from a full-length center console. The vehicles designed by the CCS students are decidedly futuristic, including one with at least a passing resemblance to George Jetson’s space coupe. “From an interior design standpoint, that means closer attention to the aesthetics, ergonomics, materials and textures of each item individually and in relation to the interior as a whole.”

Plus, that’s where our customers interact most with the product, so we see design of the interior components – the steering wheel, entertainment and instrumentation, seats, gear shift and door panels – as increasingly important. “Many of today’s vehicles have a certain similarity, so we see interiors as a competitive advantage, an area where we can really stand out. “We had them start with interiors because we’re placing more emphasis on our interiors at Ford,” explains Smithbauer.

#College for creative studies full

The requirements for the Ford-sponsored project: start with the 'brand DNA' of Ford, Lincoln, Volvo, Jaguar or any other Ford Motor Company line then design a full interior on computer, with actual material samples and finally incorporate into their design sketches and exterior clay scale models the flexibility to alter the vehicle’s character by changing up to 25 percent of the exterior sheet metal. “That’s the creative block among veteran designers who may find their imagination stifled by feasibility issues like costs, technology or regulations.”įree from such contraints, the CCS seniors were encouraged by Smithbauer and Fitzpatrick to push the design envelope on their project vehicles. “The student's creativity is unconstrained by ‘fease’ disease,” says Smithbauer. The interaction with students is refreshing to Ford participants like Smithbauer, 31, the design manager for the next generation of Ford’s F-Series pickup truck. “In addition to the close contact with the Ford staff, this project has provided our students with an important introduction to the corporate culture and how designs are developed in the real world,” said Bryon Fitzpatrick, the CCS chairman of Industrial Design. They’re among two dozen graduating seniors to complete thesis projects under the close tutelage of CCS graduate Jim Smithbauer and other Ford designers, who have spent six hours each Thursday afternoon since January advising and guiding the CCS design students. But in his native Tashkent, Uzbekistan, they were the Soviet-mainstay Lada, the commissars’ upscale Volga, “the occasional Fiat” and his introduction to American culture, robot Transformers. Like most of his CCS classmates, Alikhan Kuljanov, 28, grew up drawing cars.

For example, Angela Ware, 22, grew up in suburban Farmington Hills, Michigan, while classmate In Yeok Chung, 30, is a law-school graduate and army veteran from Pusan, Korea. With one of the world's leading automotive design programs, CCS draws students from around the globe. Staff from the Ford Motor Company Design Center in Dearborn have been working closely with the CCS Transportation Design students since January, and the results of that collaboration will be shown at the annual Student Exhibition, which opens May 10. Ideas like these already grace the drawing boards and design studios at one of the world's top design schools, the College for Creative Studies in Detroit. – Imagine cars of the future that will soothe road rage with a calming lilac scent, embrace occupants in a single monolithic air bag when needed and roll off assembly lines with infinitely variable seating, electronic and even body configurations.

Car Design Dialogues North America 2022.